Next year will be defined by one critical call to action for the agent community, says Gavin Tollman, chief executive of Trafalgar Tours.

‘Now, more than ever, the individual needs of the customer will be greater than we have seen in our lifetime, in particular the need to help them understand what they don’t understand, so they can once more enjoy travel experiences beyond their dreams,’ Tollman says in the 2020 version of his traditional Christmas blog.

Travel agents have enormous opportunities to steer their clients towards enriching experiences and help travellers to overcome any cynicism and doubts they may have, says Gavin Tollman, CEO of Trafalgar.

Trafalgar’s annual agent incentive trip, Acclaim, will visit the brand’s newest destination of Africa in 2019, and three agents from New Zealand will have a chance to be on it.

Clients can still save up to 15% off itineraries in Trafalgar’s September sale.

While visa complications for New Zealanders travelling to South Africa have come at an unfortunate time in terms of Trafalgar’s Africa portfolio launch, they should not deter agents from promoting and selling the destination, says the company’s CEO.