The changing face of Hawaiian Airlines

Hawaiian Airlines has unveiled an updated brand identity and the freshly painted livery of a Boeing 717, the first of its fleet of more than 50 aircraft that will feature the new design.
The new livery retains Hawaiian’s distinctive colour palette of purple, fuchsia and coral, and the carrier’s icon, Pualani (flower of the sky), still features on the tail of the aircraft, while the female icon will feature more prominently.
In addition to the refreshed livery, the new logo will feature on web and digital assets, airport lobby signage and kiosks, and at boarding gates.

Painting of all aircraft and ground service equipment is scheduled to be completed by 2020.
‘Our new livery embodies a stronger, more contemporary representation of Hawaiian Airlines’ culture of service and hospitality,’ says president and CEO Mark Dunkerley.