Lufthansa's new look

Lufthansa's new look

Lufthansa recently revealed its new brand image and new aircraft livery.

‘Lufthansa has changed and is more modern and successful than ever. From now on, this will also be visible to the public through a new design,’ says Carsten Spohr, chairman of the Executive Board of Deutsche Lufthansa

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Lufthansa recognised that it needed to modernise the aircraft appearance in order to remain up to date.

As well as the new livery, the group invests two billion euros a year in new, fuel efficient aircraft.

ProMag