Kiwi kinship with Oregon

Kiwi kinship with Oregon

Building on significant growth out of New Zealand to Oregon was the key objective at a function at Urbanaut Brewery, Auckland earlier this week.
Canuckiwi along with Travel Portland and Travel Oregon brought their Kiwi travel partners together for a ‘makers’ event.
The event not only showcased the artisanal best of both the state and the city, but further explained the extent of the region’s relationship with New Zealand, and the reason for it.

While a lot of emphasis on market success was placed on great relationships, Heather Anderson, international manager for Travel Portland Americas & Oceania, explained that Kiwis and Oregon are definitely like-minded and that is one reason why they’re so attracted to the area.
‘People feel a sense of home when they come to Oregon, but with a taste of America.’
Since starting out in the market, Oregon has seen a 55% Oceania visitor increase in the last six years – and all without a direct flight from New Zealand.
‘It’s been a long time that we’ve been building this relationship, seven or so years of hard work,’ explains Corey Marshall, director of Canuckiwi.
‘I’m looking to continue to stoke and grow that. We see a lot of affinity with New Zealand travellers, they seem to love adventure and that’s part of what we offer.’
– Sam Worthington

ProMag