Greg Eckhart, Travel Oregon; flanked by Bailey Gorst and Tammy Baker, both travel&co Greg Eckhart, Travel Oregon; flanked by Bailey Gorst and Tammy Baker, both travel&co

Oregon not exaggerating to Kiwi trade

A long term relationship with the New Zealand and Australian markets and the trade here continues to pay off for the US state of Oregon, says Todd Davidson, chief executive officer of the Oregon Tourism Commission. Davidson says Australasia is now the fifth largest overseas market for Oregon, spending US$42 million dollars a year there. Traffic from the combined markets grew by 53% from 2013 to 2018.

‘We’re represented here by Canuckiwi Oregon not exaggerating to Kiwi tradeand it’s important to have someone on the ground. That way the trade knows there is someone here, in their time zone, who can answer questions. We’ve also been coming here (as a trade delegation) since 2011.’Davidson says increased access to the US has made it easier for Kiwis to visit, but there is more to it than that.‘We find when we come here that what we offer really resonates with Kiwis. Our fresh produce, wines, craft beers, places like Crater Lake National Park and Mt Hood, plus Portland with its own sense of ‘weirdness’ all have their appeal for New Zealanders.’Some members of the Kiwi trade joined Oregon representatives in dressing up as characters inspired by Oregon Slightly Exaggerated – the destination’s animated marketing campaign that has been strongly received in international markets. The October event was held at Mr Murdoch’s Rooftop Tavern.

ProMag