Canuckiwi will manage travel trade strategy, public relations and industry alignment across both countries for the Texan town, just outside DFW.

The relationship comes as Heath Egan, director of leisure and international sales with Grapevine notes that the city (host to Dallas Fort Worth International Airport) has seen a growing number of visitors from New Zealand and Australia each year.

Corey Marshall, director of Canuckiwi, says the company's newly hired client manager, Bailey Gorst, will represent Grapevine during the Brand USA Travel Trade Expos across New Zealand and Australia next month.

Gorst previously held positions with travel&co and Adventure World, and has a strong understanding of the wholesaler landscape. Prior to these positions, she represented Dubai's Department of Tourism and Commerce marketing across the Southern Africa markets.