The company does this by donating $5 on every paperless booking made through Viva Expeditions. ‘Our aim is to provide a little support and empower the cholitas and women of Latin America through micro-financing projects,’ says Viva founder Rachel Williams. ‘The microfinance schemes we support will help create an infrastructure, grow businesses and empower women to improve their lives. Schemes can launch retail businesses, buy ingredients and purchase construction materials. ‘Since 2018 we have supported more than 10 start-ups in Latin America.’ See the latest project here.