Kate Lawton, House of Travel; Richard Baker, Singapore Airlines; Charlie Ridout, Centara Kate Lawton, House of Travel; Richard Baker, Singapore Airlines; Charlie Ridout, Centara

Big plans for Centara

New properties, brands and renovations are giving agents more to sell when it comes to Centara Hotels & Resorts, a select trade group heard this week.
The company hosted about a dozen agents to lunch at Cable Bay Vineyards on Waiheke. The annual thank you to trade partners comes at a time when Centara is looking to double its portfolio over the next five years, dramatically expand its millennial-targeted Cosi collection and introduce a new luxury brand.

Jamie Crisp, corporate market director of Centara Hotels & Resorts says details of the latter, including name, will be announced next. However the first hotel to receive the upgrade will be the existing Centara Grand Samui.
‘It will be a totally redesigned product with an intended opening in 2020,’ he says.Crisp says the three-star Cosi brand will have rapid expansion, with about 20 of the hotels expected to open in
the next four years. Chiang Mai and Chaweng already have Cosis and the next destination for the brand will be Pattaya.
While Centara is identified strongly with its home base of Thailand, the group has development stretching well beyond that.
Charlie Ridout, director of Complete Travel Marketing, which represents Centara in New Zealand and Australia, says a hotel is earmarked for the new destination of Laos, and two are planned for the Maldives. A 600 key property with a water park is set to open at Deira Island Dubai in 2020 and a Centara Residences and Suites will provide a new family stopover option in Qatar.
‘Australasia is up 8% this year and we remain agent friendly – 75% of our bookings globally are through the trade.

ProMag