Karrie McClelland and Louise Richmond… spreading the word about SCG tours Karrie McClelland and Louise Richmond… spreading the word about SCG tours

It's not just cricket

The presence of SCG Behind the Scenes Tours at the Australian Tourism Exchange for the rst time signals the eorts of a long established product to get more trade friendly.

Louise Richmond, marketing consultant – tours and museum, at SCG says the tours cover both the Sydney Cricket Ground and the adjacent Allianz Stadium.

They cover cricket and an array of football codes while also combining the old and new (the SCG actually dates back to 1876).

Richmond says the tours received a strong response from the international market, including New Zealanders.

‘We already see New Zealanders on the tours but we’d like to expand that through the trade.'

Features of the tour include visiting the Australian and away team’s changing rooms, the walk of honour, and emerging through the players tunnel on to the grounds at Allianz.

Group and special tour organisers can also access merchandise through the SCG to be presented to clients on arrival and can also formulate bespoke experiences (like a happy birthday message on one of the massive stadium screens).

ProMag