‘When you’re ready, our table is set, we have rare wines to open and plenty of space to spread out,’ the new TV commercial states. With talk of the trans Tasman bubble increasing, the campaign is designed to put Adelaide and South Australia high on the consideration set as Kiwis plan their holidays closer to home. ‘Whether your clients are after an easy food and wine getaway, or a relaxing houseboat holiday on the Murray River, the proximity of South Australia’s regions to Adelaide makes our state a great holiday option for Kiwis,’ says Rodney Harrex, SATC chief executive.
‘Adelaide is also the closest Australian city to the Outback, and we’re anticipating regions like the Flinders Ranges and Eyre Peninsula will be of interest to those adventurous Kiwis who might ordinarily have looked further afield for their intrepid fix,’ Harrex adds. The changing landscape means that Australia as a destination will likely be higher on the consideration set for many Kiwis, with opportunities to target different segments in a more meaningful way. The luxury traveller for example, who like many, will now be reconsidering where they can spend their travel dollar over the coming 12 months. ‘South Australia has a notable collection of signature experiences and luxury properties based across the state – all of which are linked to South Australian experiences.’ Watch the new TVC here.