Takapuna takes cruising visitors

An initiative by Takapuna Beach Business Association to expand its visitor horizons has seen the beachside region on Auckland’s North Shore welcoming cruise visitors to its shores since the season began
in November.
Takapuna Beach Business Association chief executive Terry Holt says he is always looking for ways to share the Takapuna experience. He approached inbound tour operator ID New Zealand with the concept of including day visits to Takapuna as part of the shore excursion offerings for visiting cruise ships. It seemed like a new experience for visitors and a way to deliver an additional retail market opportunity for Takapuna Beach businesses, he says.

Holt drew on his background in tourism to present the offerings of Takapuna to the international market. He believes the appeal lies in sharing a real slice of New Zealand.
‘A visit to Takapuna naturally includes a drive over the Auckland Harbour Bridge which in itself is a key attraction and not something everyone can do during a day visit to Auckland. Once they are on our shores, they are immersed in an authentic and local experience where they can soak up the beach vibe, enjoy a relaxed lunch and take in some shopping, much of which is uniquely New Zealand.’
The Takapuna Beach experience starts at the Auckland War Memorial Museum then takes in the harbour bridge and delivers visitors to Takapuna for lunch, shopping or a stroll the beach.
While Terry says specific economic benefits cannot be measured at the moment, anecdotal evidence from members supports the initiative and associated benefits of cruise visitors.
The season will continue until March. More than 200 people have enjoyed the experience so far.