John Willson, general manager retail, First Travel Group John Willson, general manager retail, First Travel Group

YOU looks at more niche areas as cruise brand launches

First Travel Group is not ruling out more niche travel brands under its YOU Travel banner.
The group’s general manager retail, John Willson, hints at new developments, saying ‘watch this space’.

‘We feel the future of retail travel is a niche product with trained staff providing the service and expertise clients require.

‘There is definitely room for more product brands and we are looking
at that.’
He would not be drawn on exactly what areas the company would look at next, but admitted that ‘unique adventure product’ had potential.
Willson’s comments were made at the official launch of its YOU Cruise brand at GridAKL in Auckland.
The event attracted 40 guests, prominent among them being cruise suppliers. A highlight was the premier showing of the YOU Cruise website, which is designed to
be totally mobile friendly and embrace ‘all things cruising’.
Willson says ship reviews by YOU staff are an important part of the site.
‘For us this is about leveraging the internet, not seeing it as an enemy,’ adds Willson.
– Stu Freeman

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