Troy Ackerman, general manager New Zealand at Globus, says Avalon Waterways guest numbers have shown 29% growth in 2017, with gross sales up 55%. Other Globus brands (Globus, Cosmos, Monograms) have shown positive results also, though growth is in single figures. Globus launched its series of trade events around New Zealand with what has become a traditional briefing for retail head offices, media, other trade partners and (this year) key selling agents. Marketing manager Letitia Eyes says the company is communicating its message differently this year. ‘We see the 40+ (age group) as exciting as life can be. They want to feel alive, they don’t want to potter around and see the sights.’ Globus is continuing to emphasise its ‘Go Live It’ message and Eyes says that line has helped the company pull its brands together – Go Live It Easy (Cosmos), Go Live It Up (Globus), Go Live It Luxe (Avalon), Go Live it More (Monograms). goo.gl/AvTRFV
Jeanette Wiltshire, Globus; Vanessa Traille, Cathay Pacic; Alison Kearney, House of Travel Howick; Letitia Eyes, Globus
Avalon stands out
25 August 2017
River cruising stands out as the star player for the Globus family of brands right now, trade heard at a function in Auckland on Wednesday night.