Trade to cruise: Demand is there, we need flexibility

Trade to cruise: Demand is there, we need flexibility

The need for flexibility in booking and reservation policies, plus reconfirmation of strong demand in the market place for future cruising, have been highllghted in recent research.

‘Viking’s annual industry survey conducted across New Zealand and Australian agents is designed to establish how agent partners are faring in the current climate and how best the company can service their needs,’ says Michelle Black, Viking ANZ managing director.  ‘In 2020 due to the unprecedented impact of the pandemic on the entire travel industry, this tool has never been more important.

‘The launch of our Risk-Free Guarantee, at the beginning of this global crisis, offering travellers the freedom to change their booking up to 24 hours before departure has proved to be a game changer with more than 94% of responses in Australia and 100% in New Zealand stating that this policy was a major factor in helping secure bookings through 2020 and into 2021.

‘Unsurprisingly when asked what information or marketing messages would assist in influencing a client’s decision to book, health and safety protocols came out on top in both markets, followed by flexibility of cancellation policies, special offers and pricing and the size of the ships with smaller ships, in terms of passengers numbers, being more highly favoured.

‘Interestingly the demand for cruising differs between Australia and New Zealand with 36% of Australian respondents saying there is demand for cruising anywhere and everywhere once cruising resumes, and 39% still keen to cruise but closer to home. 

‘In New Zealand the interest is much more regionally based with 39% interested in domestic cruising only, 32% close to home cruising and only 14% prepared to go anywhere and everywhere,’ says Black.

Australia-NZ cruise on sale

A 15-day Australia and New Zealand cruise, from Auckland to Sydney or vice versa, is on sale, priced from A$7995pp as part of Viking’s Discovery Cruise Sale.

Clients can save up to A$5800 per couple with a A$4000 cruise fare discount and a one-way business class flight (between SYD and AKL/WLG/ CHC) included up to the value of A$1800
per couple. The cruise will explore nine ports of call.

Clients who book before 31 January 2021 will have Viking’s Risk-Free Guarantee with the freedom to change plans up to 24 hours before departure. A stateroom can be secured with a $500pp deposit.

Viking’s North Pacific Passage special

Viking’s 23-day North Pacific Passage ocean cruise, from Tokyo to Vancouver or vice versa, is now on sale, priced from A$10,995pp. Clients can save up to A$2000 per couple with a $1000 cruise fare discount and flight credit included.

Taking in, among other things, the way of life in a remote Russian village, the wilds of Alaska and the culture of Vancouver , the cruise merges the cultures of Asia and North America.

Ph 0800 447 913.

vikingcruises.com.au

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