Trafalgar chief executive Gavin Tollman, Marija Tolj and Scott Cleaver, the Travel Corporation Trafalgar chief executive Gavin Tollman, Marija Tolj and Scott Cleaver, the Travel Corporation

‘Bleisure’ travellers key audience for slow tourism

Travellers mixing business travel and leisure are one of the growing markets for Trafalgar’s expanding Explorer series, Gavin Tollman, the operator’s chief executive.

‘It works well for that ‘bleisure’ market, which is something we are hearing more and more about – people who live like a local and see more of a city pre or post a business trip.’

He says across the board the Explorer series, which focuses on one city indepth, has been one of the greatest recent successes for Trafalgar.

‘More and more travellers today are looking for ‘slow tourism’. They are wanting to slow the pace down and get a feel for the real thing.’

He says the 2018 advance sales for the Explorer Series are already outstanding.

Two new cities, Berlin and Madrid, have added to the selection.

ProMag Publishing