Rochers-de-Naye), these seasonal markets always impress.
They include live entertainment, traditional food, craft, beverages and art.
And there are elite sports events including snow polo and White Turf (horseracing) which take place each January and February respectively on the frozen lake in the winter resort of St Moritz.
Both events not only see the gathering of horse lovers, but also the rich, royal and famous.
Panoramic Rail Rides such as Taking in the Swiss scenery by train is another recommended winter activity.
The Glacier Express (from Zermatt to St Moritz), Bernina Express (from Chur to Tirano) and the GoldenPass Line (from Interlaken to Montreux) are three panoramic rail journeys that take their passengers through some of the country's most spectacular snowscapes.
The tourism office advises travellers to stay in one of the many cosy winter hideaways on offer, where guests can relax by their very own fireplace. Ski-in ski-out hotels are readily available, as are ski-in spa-out and cross-country ones.