Hot Off The Press
Tourism New Zealand has announced the details of its next domestic campaign, ‘Families’.
The campaign’s ‘launch date is pending Covid alert levels, its currently scheduled for 1 March but subject to change. It will specifically highlight the many domestic activities and holidays families can undertake here
in New Zealand.
Packaging local attractions, activities and transport with clients’ sporting passion has allowed Golf Encounters to stay engaged with customers and add value to a domestic experience.
Director Peter Cox says tours coming up in March and April include a combination of the Tranz Alpine Express from Christchurch with golf in the West Coast. Last November, Golf Encounters hosted a group that combined the sport with the Otago Rail Trail. Bay of Islands, Taupo, Napier and Queenstown are among the other destinations being visited.
Travel agents who build their own personality into a domestic tour and set themselves up as an escort are finding traction (and an added source of income), says John Gregory, director of Inspired New Zealand.
‘We’re encouraging agents to take their own groups, perhaps with them leading the tour or incorporating a popular staff member, or perhaps a local celebrity or well-known personality to lead the tour.’
Gregory says Inspired New Zealand can easily build a tour around the agent’s needs, and provide a free spot on the trip for the group leader.
Hawaiian Airlines remains keen to return to New Zealand and Australia, but accepts that they may be two of the last international markets to open up, this week’s CAPA Live webinar event heard.
HA’s chief executive Peter Ingram points out that the airline has been flying to Japan and Korea from Hawaii ‘to a certain degree’ for several months.
‘That started with all-cargo flights, with enough demand to justify the costs of operating and allowed us, as the pre-travel testing regime has come into place in Hawaii, to open up to passenger demand with a low hurdle for what incremental costs we need to cover that.’
It is surprising how few airlines went out of business in an ‘unimaginably dreadful year, where international capacity fell to around one tenth of its previous level and many domestic operations fared only slightly better,’ according to CAPA – Centre for Aviation founder and chairman emeritus, Peter Harbison.
However Harbison warns that despite the story of survival we could be fast approaching the ‘tipping point.’