Miles Clark, director; Ena Hutchinson, director of sales with MoaTrek… small group domestic Miles Clark, director; Ena Hutchinson, director of sales with MoaTrek… small group domestic

Mature Kiwis doing domestic: So why aren’t agents selling it?

With the mature New Zealand traveller increasingly open to the option of a small group domestic tour, commission opportunities continue to go begging for travel agents, according to one of the leaders in the field. Ena Hutchinson, director of sales with MoaTrek, says the company saw a 30% growth out of the domestic market in 2017-18 and as a result has added four new tours for the coming season.


‘We are offering 15% commission to agents and many have a ready database of baby boomers looking for something different. Many of these travellers can’t drive or don’t want to and they are seeking experiences that would be difficult to organise themselves.’ Hutchinson says the domestic travellers are almost entirely booking direct and tend to be in the 60s plus age group, while another growing demographic is mothers and daughters travelling together. MoaTrek kicks off the season with World of WearableArt tours that include private lunches at homesteads and manors, platinum seats at the World of WearableArt Awards Show, accommodation in Wellington at The Bolton, an opportunity to explore Napier, a special dinner at The Chateau Tongariro Hotel, and more. The cost is $2,990 twin share, $3,490 single so does give considerable earning potential to agents.

The company is also developing its garden tour portfolio – from Taranaki Rhododendron Gardens through to Canterbury Springtime Gardens & Christmas Fete, Country Roads & Cross Hills Gardens Fair, and Otago Farmhouse Gardens & Victoria Fete. ‘There don’t seem to be agents dedicated to selling domestic product but there is a real willingness for mature travellers to see their own country,’ Hutchinson adds. She feels that the growing market buying cruises through the trade gives agents an obvious opening to suggesting a domestic tour as well. Contact ena@moatrek.co.nz.

ProMag