Multi-generational travel continues to fire in Fiji, and high-end resorts have been quick to cater for this market.
Thirty eight agents from around New Zealand returned from Fiji yesterday as Tourism Fiji’s Matai conference and famils came to an end.
- Shannon Mena-Levin (right) of House... Shannon Mena-Levin (right) of House...
- Juan Pablo Pontoriero of Seasonz... Juan Pablo Pontoriero of Seasonz...
- Christine McCann of Jean-Michel Cousteau... Christine McCann of Jean-Michel Cousteau...
The Tourism Fiji Luxury & Boutique Cocktail Information evening saw a strong turnout of some 70 New Zealand agents. The products represented at the event included Royal Davui Island Resort, Qamea Resort & Spa, Jean-Michel Cousteau Resort, Six Senses Fiji, Kokomo Private Island, Nanuku Auberge Resort, Pacic Island Air, Yasawa Island Resort, Likuliku Lagoon Resort, Dolphin Island.
Tourism Fiji says its campaign to attract young and adventurous travellers to Fiji is off to a flying start.
In its first two weeks, the social media-based campaign fronted by Kiwi adventurer and influencer Logan Dodds reached 1.3 million Kiwi 18-29-year-olds, attracting plenty of positive engagement and reactions.
The travel trade is being urged to talk more about Fiji’s various experiences and particularly the new offerings in the destination.
Matthew Stoeckel, Tourism Fiji’s chief executive officer, says the organisation has been carrying out consumer research and as a result will be taking a more ‘segmented’ approach to various ‘psychographics’ – such as couples, families and youth.
‘Digital forums provide opportunities to really target different markets. Take luxury for example – many people may not traditionally look at Fiji for that.’
Diving the Astrolabe Reef was a trip highlight for agents on a recent dive famil to Fiji.
Four agents experienced dive specialist resorts Beqa Lagoon Resort, located off Pacific Harbour, Matava Eco-Adventure Resort & Spa on Kadavu Island, and a night at the newly renovated Pearl Resort at Pacific Harbour.
The group’s itinerary also included a slice of culture visiting local schools and villages, as well as hiking and sea kayaking.
Tourism Fiji’s trade partnerships manager Cameron Taylor says divers are spoilt for choice when it comes to the variety of diving spots at the destination.
‘We showcased some of the amazing dive locations to agents so they could bring back the expert knowledge and sell it to their clients. We will definitely look to take more dive famils in the near future,’ Taylor says.
“The shark dive is brilliant, it’s a unique selling point for Fiji and people travel from all over the world to experience it. Fiji is also the perfect place for people to learn how to dive; the water is warm, the visibility excellent and the dive product in Fiji is world class.’
Ricci Travel’s Ricci Harbuck relished the experience. ‘Diving in Fiji allows you to see a great variety of corals, fish and underwater features such as swim thrus, bommies and coral walls. From the Golden Arch in Beqa to the Cabbage corals in Tavenui, there is such great diversity. What I like is that you can bring a dive group over with varying levels of experience and have everyone dive to their comfort level.’
Ricci also loved her ‘dry land’ part of the trip. ‘The warmth and hospitality of the Fijian people is amazing. I enjoyed the village visit and lunch, the hikes to secluded waterfalls, the picnic lunch on the beach. We also sea kayaked, took advantage of the spa services at the resorts, and it was a great feeling that you could slow down and enjoy the day.’
Hana Gooch, NZ Travel Brokers Christchurch was equally enthusiastic. ‘The highlight of the trip for me was the shark dive, it was amazing, and very professionally run. I’ve never seen so many fish and I was also fortunate enough to see tiger sharks.’