Hot Off The Press
Adapting to booking patterns and constantly monitoring the costs to travel are two key factors in being a successful travel agent now, says Billy Ballantine, of Lakers House of Travel in Invercargill.
‘I think within five years no one will book anything until within six months of travel,’ says Ballantine, who is a finalist in the best travel consultant – retail category of the TAANZ National Travel Industry Awards. ‘The earlybird has had its worm and we need to adapt to this. Getting ready for the next step – as a travel agent or any business – we must always be relevant and be prepared for the unknown, continually working on our point of difference.’ He says monitoring