Penny Henderson and Ray Aucott, Pack Ya Bags Penny Henderson and Ray Aucott, Pack Ya Bags

Incentives the new leisure?

Travellers who engage a travel agent now are often seeking something more akin to an ‘incentive travel’ experience than simply an off the shelf product, says Penny Henderson of special interest travel company Pack Ya Bags.
Traditionally incentives have been the domain of corporates who set targets and then have inspiring programmes devised for the people who achieve those goals. The recipients tend to feel short changed if they feel they could have easily devised and purchased the travel products themselves.

Henderson says that now applies for many travellers who book through an agent or broker.
‘If they wanted something they could easily book online, in most cases they wouldn’t be talking to an agent. So I feel general travel is starting to look more like an incentive – they want a tailor made itinerary that really suits their interests.’
Henderson and fellow director Ray Aucott have divested their previous representation interests and now focus solely on Pack Ya Bags. They say agents ‘from across the board’, including branded and independent agents as well as brokers are coming to them for specialist product.
‘We’ve got brochures on Philippines, the Solomon Islands, and diving in Asia,’ says Aucott. ‘But we can organise cycling trips and other experiences anywhere in the world.’
A new development for Pack Ya Bags is the release of an inbound New Zealand brochure, set to be released at the end of next year.
‘We have a huge network of wholesalers who have been using us for the last 40 years and they have been calling out for a New Zealand brochure in the bespoke space. We’ve worked in the inbound market by request for many years but this brochure formalises that.’

ProMag