‘This, tonight, is the culmination of just one and a bit years since the launch of our brand here in New Zealand and I’m seeing so much positivity. Looking around, everyone is in a good space and that’s really important. ‘Our brand tracking research shows that after only one year 54% of New Zealanders know who helloworld is,’ he adds. Of the awards Libeau says given its location, in a struggling economic region, the success of helloworld Whangarei in winning Top Store 2017 is outstanding. ‘It’s also nice to see some of the young people coming through, for example Charlotte Scott-Hill from helloworld Featherston Street and Rebekah Hensman from helloworld 5 Mile Queenstown (Rookie of the Year winner and runner up, respectively). They are proof that this isn’t a dying industry, by any means.’ Looking ahead, Libeau says helloworld will continue to expand. ‘We are going to open four new stores this year, I think we are the only retail brand in New Zealand still to be opening stores.’ ‘We’re very confident that the model we have is a good one, however we are conscious that we can’t stay we’re we are at.’ Accordingly, new technology is on the cards for helloworld retailers. ‘There are a number of technical things we have been working that we will be launching in the very near future.’
Upbeat Libeau hails helloworld’s progress
New stores, new technology and nationwide brand recognition are all indicators of the huge progress being made by helloworld, just over a year since the company launched across New Zealand. At the helloworld gala awards, in Christchurch on Saturday night, general manager marketing, David Libeau, was in an upbeat mood.