The TAANZ tick and more

The TAANZ tick and more

The Travel Agents’ Association New Zealand (TAANZ) says its new consumer proposition and a ‘suite of assets’ promoting the benefits of using a TAANZ travel agent are now available for members.

This includes the new look logo and a ‘Five Reasons to Choose a TAANZ Accredited Travel Agent’ chart which can be easily integrated into agents’ own websites.

First Travel Group’s Margaret Spiro, who was on a spacial marketing group for the project, says the aim was to modernise the logo and the message and make TAANZ more credible to the consumer.

‘I think that has been achieved,’ she adds.

Spiro says YOU Travel agents have always used the TAANZ logo and would now be encouraged to point customers towards the ‘Five Reasons’ chart.

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