Craig says that above all else human’s value being together.
‘Many of the reasons people travel for are not what technology would provide a substitute for – not in the near future anyway. It is more likely to add to things, to make the travel experience richer.’
In saying that, Craig feels technological advances may provide a substitute for some business travel.
‘Meeting colleagues face to face has its place, but much can be done using technology to have a rich engagement with those people.’