Earning revenue in New Cal

Earning revenue in New Cal

New Caledonia’s Promenade Tours is focusing on giving the travel trade new ways to make commission in the destination while also giving clients an enriched experience.
Manager Julie Cassin says wholesalers and retail agents would typically package airfares, transfers and accommodation, primarily around Noumea.
‘We’re committed to helping them earn incremental income.’

A case in point, says Cassin, is the relationship Promenade has with Air Caledonie and Air Loyaute.
‘We can reserve domestic seats online and issue tickets. Air Caledonie can do day trips for Ouvea, Lifou and Maré as well as Isle of Pines and we work with reliable suppliers to provide transfers at both ends, lunch at a hotel and an island tour. It is an easy eight hour day.’
She says clients who want more than that can island hop using Air Loyaute. ‘For example they may overnight in Ouvea and then do a day trip to Lifou the next day. We’re opening up a whole raft of opportunities and making them easy to access.’
Cassin says combinations like the three star Nouvata in Noumea and the three star Beaupre Hotel in Ouvea will appeal to many Kiwi clients.
‘We are B2B, we deal through wholesalers and the travel trade generally. In the past the trade has been missing out, and really the clients have been missing out too because they have not been really exploring New Caledonia and seeing what it has to offer.’
Though Promenade Tours was launched earlier this year, Cassin’s visit to New Zealand right now signifies the first real push in the market.
‘We’re also opening up the north of New Caledonia and encouraging fly-drive. We can organise the rental car, accommodation and activities – an all inclusive experience.’ Cassin says Promenade can put a manual in front of agents to facilitate upselling.
‘The idea is to develop new packages – wine and cheese tours, electric mini moke experiences, cooking classes at restaurants, and exclusive fine dining menus at places like The Roof for a special occasion.’
sales@promenadetours.nc

ProMag