Around 92% of respondents agree that international tourism is good for New Zealand while 87% say they take personal pride in making international visitors welcome in New Zealand.
However, compared to previous surveys, more New Zealanders (40%) are worried about the pressures arising from tourism growth.
Tourism New Zealand’s chief executive Stephen England-Hall says pressure on infrastructure is the top concern and while concerns about the environment and traffic congestion remain, they have significantly declined.
‘Tourism New Zealand’s focus is about easing the visitor concentration in summer by promoting travel in spring and autumn, and encouraging visitors into some of our less visited regions,’ says England-Hall.
TIA is leading projects that bring together industry representatives with central and local government to address the management of freedom camping, visiting drivers and tourism infrastructure deficits.