Katrina Cole, House of Travel Botany and Erica Banks House of Travel Newmarket Katrina Cole, House of Travel Botany and Erica Banks House of Travel Newmarket

New name for Plan a Cruise

CLIA’s Plan a Cruise Month will have a name change this year. The October campaign will be renamed Choose Cruise and will have an increased focus on consumer awareness.

This is in line with the organisation developing new consumer promotional material for agents to use throughout the year.

‘As a not-for-profit we don’t have the resources to buy expensive advertising campaigns,’ says Marita Nosic, CLIA members hip and events manager Australasia.

‘But we will have new artwork in the form of digital tiles, posters and flyers that agents can print or use on their social media sites.

‘We also encourage members to use the CLIA and accreditation logos on email signatures, business cards and documentation that you send to your clients. This endorses your expertise.’

ProMag