2017 marks the third consecutive year the destination has seen an increase in visitor numbers, with NCTPS reporting a total growth of 51.25% since 2014.
NCTPS has attributed these arrival figures to continued strong and visible campaign work in the New Zealand market, which have worked to showcase the destination’s proximity and varied offerings, overall differentiating New Caledonia from its competitors.
Efforts such as on-the ground event sponsorships and branding partnerships and close relationships with airline and trade partners both in New Caledonia and New Zealand have also contributed to the visitor arrival growth.
‘We’re seeing the results of three years of consistent activity and campaign work,’ says Sally Pepermans, director of New Caledonia Tourism, New Zealand. New Zealand travellers are cluing into the fact there’s so much on offer – be it adventurous activities, enjoying the island’s fabulous beaches or tasting French cuisine – and all less than three hours from Auckland.
Throughout 2018, New Caledonia Tourism will continue to promote the destination’s offerings through a key campaign that celebrates the 10th anniversary of the naming of six parts of the island’s lagoon as a UNESCO World Heritage Site.