Jucy chief executive officer, Tim Alpe, says the latest government figures show the town’s rapid tourism growth is accelerating.
‘At its current rate of growth, Queenstown will receive three quarters of a million tourists in just over a year’s time - more than a fifth of the total number of visitors to New Zealand annually.
‘In February this year, hotel occupancy rates in the area were at 94% and supply shortages have led to price increases. The expansion of Jucy Snooze into Queenstown is designed to meet the needs of the millennial traveller,’ he says.
The ‘micro accommodation’ concept was first launched by Jucy to help relieve the chronic room shortage in Christchurch.
The rooms with pods accommodate eight travellers in a ‘bunk room’ style configuration where guests can create private, individual sleeping spaces by closing a blind.
The new accommodation will be a mixture of pods and private rooms with ensuites.
‘Most of the pod units will be priced from $45 with private rooms starting at $130 during the high season – the rates New pod hotel for Queenstown will be reduced for off peak travellers,’ he says.
The hotel will include a new rooftop pizzeria and bar called Miss Lucy’s with expansive views overlooking Lake Wakatipu – which will also be open to the public.
It will be the second opened in the JUCY Snooze chain within two years following Christchurch, adding to the already established Auckland property.
The pods will also feature technology which allows travellers to control their own stay.
Visitors will be able to self check using a terminal in the lobby or a smartphone app which can also be used to unlock their room.
Each pod is equipped with USB chargers, climate control fans, lights, access to free wifi and a storage locker.
The company plans to expand the concept across New Zealand and Australia.