‘It won’t be a case of switching a system off and plugging a new one in,’ says Scott Barber, managing director Australia and New Zealand at Travelport. Barber was in New Zealand this week, giving presentations on NDC to audiences in Auckland, Wellington and Christchurch. He reinforced that NDC is designed for airlines to ‘move the conversation away from a fare and to an offer.
‘From an agency point of view there will be access to more content than you have ever had before – images of cabins, upselling opportunities, ancillaries and more. ‘It won’t be just about cheap content. There will be more opportunities for personalisation and making content more relevant to customers.
Earlier coverage in TRAVELinc Memo includes:
- Friday 6 July: NDC flexibility will advantage proactive agents, Get aboard NDC or be left behind
- Tuesday 10 July: From fares to offers – good trend for niche agents, GDS – ‘We’re here to stay’
- Friday 13 July: QF excited about NDC – agents should be too