Innovative Travel’s managing director Robyn Galloway and business development manager Jo Saunderson with the new brochure Innovative Travel’s managing director Robyn Galloway and business development manager Jo Saunderson with the new brochure

Fighting perception that web is more flexible than trade

An independent survey indicating that many consumers feel it is easier to individualise a trip on the internet than through the trade has prompted a niche wholesaler to change the way it presents its FIT programmes.

 

Innovative Travel Company has just released its new 2019 Asia and India brochure and added a Select and Mix feature that allows customers to choose the activities they want (or don’t want) to take part in. ‘So in a 13 day tour, for example, we give people the nuts and bolts they need – like transportation and accommodation – but give them 13 different experiences. They can choose four that will be included in the holiday price. Then if they wish they can pay to have more,’ says managing director Robyn Galloway.

 

A case in point is the Magical Vietnam tour. On day six, for example, clients can choose from four activities in Hoi An – a cycling tour to a rural village followed by a cooking class; cycle to the villages of Cam Kim and Duy Vinh and a shared lunch with a local family; take a street food tour of Hoi An; or explore My Mon sanctuary by Jeep. 

 

‘In response to feedback about the web versus agencies, there was a feeling by some people that if they go to an agent they will get an inflexible package. So they head to the internet because they think it is the only way to individualise their holiday. ‘Our new approach means people can personalise their holiday while the agent looks after their essentials. A lot of people want flexibility but they still want the peace of mind that they can get assistance 24/7 on the ground.’ Click here for brochure.

ProMag