Jeanine French, panellist at a media conference at Luxperience… find your niche and deliver on it Jeanine French, panellist at a media conference at Luxperience… find your niche and deliver on it

Customise and deliver

Finding out exactly what individual clients want, even when they are travelling with a group, and delivering on it is an essential part of being successful in the luxury sector, according to panellists and speakers at Luxperience in Sydney this week.

 

Jeanine French is a home-based travel stylist in Melbourne who is offering high end shopping tours and also moving into foodie experiences. French, under her The Unbound Collective brand, is taking 15 women to the United States late November and says that while the focus is unashamedly on shopping the trip offers an all round experience that would be almost impossible for an individual to organise themselves – even if they wanted to. ‘These people want the comforts and the high end but they also want to be totally looked after and have everything taken care of.’

 

French says that when someone books one of her trips she sends them a box with a bottle of bubbles, a glass and an 11 page ‘assignment’ for the traveller to tell The Unbound Collective what they want. ‘That way we can make sure they find it when they get to the US.’ French says the shopping trip involves being served sprinkles cupcakes in a Rolls Royce, a personal reception and cooking school at Santa Monica Place, and a ‘blow out at the Blow Out bar’ for their hair, plus many other tailor made inclusions. ‘My advice to agents who want to be successful in the (luxury) market is find your niche and deliver on it, be prepared to think outside the box.’ • See also story on page 6 Luxperience continues in Sydney until tomorrow night and involves a contingent of New Zealand suppliers, agents and media. • More in TRAVELinc Memo Friday 21 September

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