Now live, pulse.newcaledonia.travel is designed to change people’s perceptions that New Caledonia is simply a beach destination. The site features recommended activities based on their level of intensity: the ‘Zen’ collection includes swimming in a natural pool in the Isle of Pines, while the ‘Thrills’ collection features skydiving over the UNESCO World Heritage listed lagoon and ziplining through forests near capital city Nouméa. The microsite comes as part of New Caledonia’s wider 2019 campaign, Feel The Pulse Of New Cal, which includes a variety of activities. Later in the year, a map will appear on the microsite tracking the heartbeat of a range of travellers and influencers as they experience the different activities in the destination. This is in addition to a range of radio and digital advertising.
New Caledonia Tourism New Zealand representative, Sally Pepermans said the Feel The Pulse campaign will put a spotlight on New Caledonia’s diversity, with the aim of encouraging New Zealand travellers to experience the destination firsthand. ‘Travel in 2019 is driven by the experiences a guest can have in a destination and the memories they can create there, and New Caledonia is in a unique position to leverage this. We have a wide range of activities on offer for all types of visitors, from adrenaline-fuelled windsurfing on the lagoon to soft hikes along world-class trails. And all less than three hours from Auckland.’ pulse.newcaledonia.travel