Marriott International’s VP global sales Asia Pacific, Ramesh Daryanani Marriott International’s VP global sales Asia Pacific, Ramesh Daryanani

Bonvoy to fore At Marriott

With leisure travel at an all time high, and experiential travel being a strong motivator, travel agents were able to hear more about Marriott’s experiential rewards programme, Marriott Bonvoy, at the At Marriott event in Auckland recently.
Marriott International’s Ramesh Daryanani, VP global sales Asia Pacific, says the big trend that is inspiring families, couples and individuals to travel is experiences. ‘What we have done with Bonvoy is to make it more than just a hotel programme. We are making it more experiential where people can attend once-in-a-life-time experiences, for example, attending the Hong Kong Sevens in a suite,’ he says.

‘We are offering exclusive experiences that even incentive groups may not be able to do.’
Earlier this year, Marriott Bonvoy members in Hong Kong, Japan, Singapore and the Philippines were hosted to private events with pop band Maroon 5 where they were able to interact with the band back-stage.
‘We want to give people more than what they are used to,’ says Daryanani. ‘As a frequent traveller, the time when your points count is when you redeem them for family or a loved one.’
Marriott was also promoting its Marriott Bonvoy Events rewards programme yesterday and its new Triple Perks offer where meeting organisers can choose three of five perks
as a reward. The company was also promoting its new events website, marriotteventsasia.com, where the latest events trends including technology and food and beverage, can be found.

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