Brokers with high yield clients

Brokers with high yield clients

An annual luxury trade show in Sydney that targets agents with high net worth clients is keen to hear from New Zealand travel brokers and independents who may fit the bill as hosted buyers. Luxperience 2019 is being held 7 to 10 October and event director Michelle Papas says the expo organisers and exhibitors are recognising the growing influence of home-based, mobile agents.

‘They are not so easy to find, they are not on the High Street or in grand office buildings but many of them have high net worth clients. They tend to deal with more bespoke itineraries, soft adventure and experiential travel. We want to identify more brokers who are doing these high yielding bookings and encourage them to apply to attend Luxperience.’

Papas says registration from trade buyers so far show their average bookings are around $40,000 land-only and 13.3 nights average duration. ‘We also ask buyers when they register to give us an indication of what their clients are seeking out. Private tours and unique experiences are at 81%, 76% say food orientated experiences and 61% say nature and adventure.’

She adds that agents attending are often looking towards destination management companies and suppliers to come up with something completely different. ‘For example, one of our DMCs organised a welcome party for a small group on a private island in Sydney Harbour.  ‘We also have groups of friends and family looking to charter private yachts and private aircraft. This year one of our exhibitors is the Ahoy Club where people can source super yachts.’

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