Early early birds could be one way to revive cash flow within the travel industry, says Dr David Beirman, a member of PATA's Tourism Rapid Response Taskforce.

‘Maintaining and developing cash flow is a key to survival. The market is familiar with early bird offers so maybe extra early bird offers may work at this stage.’ That said, Beirman, senior lecturer – tourism at University of Technology Sydney, feels in the long term travel sectors will have to take a new look at its profit margins post Covid.

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