Qantas has released a three-year strategy to guide recovery and return to growth in the changed market.
The airline says around 100 aircraft will be grounded for up to 12 months, some for longer. There will also be job losses and extended stand downs to manage a long period of reduced flying, especially internationally.
When travellers look ahead to their next holiday, they may also look back in time, the latest edition of the international Tourism Expert Recovery webinar series has heard.
Airlines’ recovery strategies have to align demand and booking activity with capacity, says John Grant, UK based director of Midas Aviation.
Grant says that the industry appears to have ‘reached the bottom’ but adding back capacity is going to be challenging for all airlines.
Early early birds could be one way to revive cash flow within the travel industry, says Dr David Beirman, a member of PATA's Tourism Rapid Response Taskforce.
‘Maintaining and developing cash flow is a key to survival. The market is familiar with early bird offers so maybe extra early bird offers may work at this stage.’ That said, Beirman, senior lecturer – tourism at University of Technology Sydney, feels in the long term travel sectors will have to take a new look at its profit margins post Covid.
Finding new services to offer and products to sell, focusing on cashflow, and being ready to take opportunities as they arise were highlighted as key tactics to survive the current crisis during an international travel and tourism webinar this week.