weeks. A second Haka Hotel will open in Auckland’s suburb of Newmarket by the end of November – this time a three and a half star offering. At the same time, the company is launching Haka Black – a similar customised, small group concept to regular Haka Tours, but using more upmarket accommodation. ‘We find that 50% of our travellers upgrade from dormitory share to private room, ensuite accommodation and we want to cater more for that market. It ties in with our wider group strategy.’ Sanders says both Auckland hotels will have 64 rooms and the hope is to have 10 across New Zealand eventually. High on the list of prospective locations are Queenstown, Wanaka, Wellington and Taupo. Meantime Haka Black is launching with a 14-day New Zealand Uncovered tour from Auckland to Queenstown, but Sanders says the next step is to introduce more regional based itineraries. At the moment, 70% of Haka Tours’ customers are solo travellers, mainly in the 25 to 50 years target age group and on average in their early 30s. These customers are virtually entirely international visitors to New Zealand. Sanders says the company does have an outbound focus, as well as domestic, when it comes to educational tours however. ‘Hawaii is popular and we send schools to Space Camp at the Kennedy Space Centre (Florida) as well.’
New hotels, upmarket trips for Haka Tours
A new brand of mid to upper standard hotels across New Zealand and more upmarket tours are in the pipeline for Haka Tours – known for hosting international visitors in this country but also educational tours around the globe.
Haka Tours founder Ryan Sanders says the first Haka Hotel will be a four star, minimum service ‘trendy hotel’ opening in Day Street, Auckland behind one of the company’s lodges (on Karangahape Rd) in the next three