Auckland Tourism, Events & Economic Development (ATEED) head of tourism, Jason Hill, says the programme will equip tourism staff who interact with visitors each day with useful information about the Auckland region. ‘International visitors already rate us highly as a destination, and this course will add to the warm welcome visitors already receive when they come here.’ Participants will take part in a three-hour workshop that delves into the history and story of Auckland, including local Māori history and legends, the experience of early settlers and how the local economy has evolved. They will also receive tips on how to better connect with visitors from key international markets, ensuring they are left with a positive and lasting impression of Auckland. The course has been developed by Queenstown Resort College, which has successfully rolled out variants of the programme in four locations including Queenstown and Wanaka. The Auckland Ambassador Programme will be the first of its kind in the North Island. The programme is open to everyone for a small fee of $40+GST per person. Visit nzambassador.com/
Auckland unleashes tourism ambassadors
A new initiative to develop Auckland tourism ambassadors launched this week. The training programme is designed to upskill frontline staff from Auckland tourism businesses, helping them expand their local knowledge, and providing them with simple tools to create positive and memorable experiences for visitors to the region.