Reece Scott Reece Scott

Listening to partners key to success, says industry rep

Forget about a ‘one-size-fits-all’ approach if you’re an industry rep in the travel sector, it just doesn’t work.

That’s the advice from Reece Scott, one of three finalists in the Best Industry Representative category of the Travel Agents Association of New Zealand (TAANZ) National Travel Industry Awards (NTIA).

‘Listening to our trade partners before providing a solution or opportunity is essential,’ says Scott, sales manager with The Travel Corporation. ‘It is about adding value to their business through education, innovation, development and growth helps us all achieve our goals, creating a win-win for everyone.’

Scott says the biggest challenges in the industry are customer acquisition and staying relevant in a dynamic, ever changing industry.

‘Luckily for me, The Travel Corporation is always looking for what the modern traveller wants in a holiday. We keep developing our trips to appeal to a broader market segment, which in turn addresses those concerns. Guided holidays these days are simply an effortless, authentic and fun way to travel.