‘This is about ensuring that more communities can enjoy the benefits of tourism and for those benefits to be extended beyond the peak season months.
‘We know from a successful trial we carried out in Northland last year that it’s possible to inuence a shift in travel patterns toward our less visited areas. The trial campaign resulted in a 40% increase in ight bookings from the state of Victoria.’
The new campaign will reinforce messages about the incredible beauty of the Northland region and the experiences available to visitors, all within easy reach of Auckland.
The marketing is being run in conjunction with Auckland and Christchurch Airports, the regional tourism organisations in Northland and the West Coast, Flight Centre and Air New Zealand. It includes Facebook and extensive outdoor advertising, backed up by trade and PR activities.