Mount Cook, West Coast of the South Island Mount Cook, West Coast of the South Island

NZ tourism push to Aussies

Tourism New Zealand is promoting the West Coast of the South Island and Northland in a twelve-week campaign to encourage Australians to travel to New Zealand during autumn this year.

Australia is New Zealand’s biggest international visitor market, accounting for nearly half of all international holiday visitors.

Tourism New Zealand chief executive Stephen England-Hall says the latest campaign is a signicant and strategic eort to continue to drive New Zealand’s holiday visitors beyond the popular tourist spots.

‘This is about ensuring that more communities can enjoy the benefits of tourism and for those benefits to be extended beyond the peak season months.

‘We know from a successful trial we carried out in Northland last year that it’s possible to inuence a shift in travel patterns toward our less visited areas. The trial campaign resulted in a 40% increase in ight bookings from the state of Victoria.’

The new campaign will reinforce messages about the incredible beauty of the Northland region and the experiences available to visitors, all within easy reach of Auckland.

The marketing is being run in conjunction with Auckland and Christchurch Airports, the regional tourism organisations in Northland and the West Coast, Flight Centre and Air New Zealand. It includes Facebook and extensive outdoor advertising, backed up by trade and PR activities.