‘It’s the value add that can swing the booking,’ says co-director Kate Gohar. ‘We know where to find the best bar and tapas in Barcelona, or where you can go to listen to traditional jazz in Saigon.’ World Journeys was started 11 years ago by Gohar and fellow directors Chris Lyons, Ange Pirie and Brett Barclay. All four are still there and they have an ‘extended family’ now of 20 plus. Pirie says keeping themselves, the team and their travel agent partners upskilled is what keeps everyone informed on World Journeys’ destinations.
‘When we take agents on an educational at least one will return with clients to that destination. Being there really works when it comes to the agent’s knowledge and confidence.’ Pirie says the company sees a trend where agents are taking their own groups, and often returning back to the same destination (all be it to a different part of the country). ‘We’re also seeing more intergenerational families travelling together. Often the parents and three adult children will be on the trip. And we have agents with clients who have travelled with us five or so years in a row and are asking ‘where to next?’ Pirie says relationships with travel agents remain of massive importance to the company. ‘They know we constantly walk the walk and we provide what they need.’