Formally known as Kristin Edgeworth Travel, the new brand signifies the next stage of evolution for Edgeworth, a long-time Travel Managers Group broker who has steadily expanded her team as the business has continued to develop. ‘We cover 360 degrees of the world, we’re on the cutting edge of travel. We ensure our clients do the full circle from home and back with us, so we wanted branding that captured that,’ says Edgeworth. ‘We feel the new look marries what we have always been, with a fresh new brand and feel that is better representative of the business’s growth and where we see our future direction,’ she went on to say.
Travel Managers Group general manager Cath McLeod says the rebrand is a great example of how flexible the broker model is. ‘There is so much opportunity as a broker to create a business that you can scale up or down, or transform, at a rate that suits you as the business owner, which is certainly something Kristin has embraced,’ adds McLeod. The new brand is effective from today.