The ExploreCHC campaign has the tagline ‘Christchurch it’s just the beginning’. Tim Loftus, ChristchurchNZ general manager of marketing, brand and communications, describes it as a new central South Island destination brand. The campaign will run during Alert Level 2 and Level 1, targeting primarily Wellington and Auckland. It will also be used to target the Australian market.
New central SI brand targets domestic and Oz
Regional tourism office, ChristchurchNZ, has launched a campaign to promote the city, Canterbury and the West Coast to the wider domestic market.
It follows recent analysis from Deloitte that showed Canterbury has the potential to retain $1b in tourism spend that typically goes overseas.