Lee Marshall, general manager for Apex, says alternative vehicle ownership models are on the rise internationally with vehicle subscription programmes predicted to account for nearly 15% of all new vehicle sales in 2025. ‘Launching Apex Subscribe is a way for us to offer our customers an economical, hassle-free temporary car solution with easy cancellation and return policies,’ Marshall says.

The new service allows customers to choose a car to suit their needs. Cars can also be switched if a customer’s needs change, for example from an economical hatchback to an SUV for longer trips. Apex Subscribe can be cancelled at any time. After the initial 28-day period, customers can extend for a further 14 or 28 days. The service does not include petrol. Four plans are offered ranging from $99 to $175 per week. Click here for more info.