SMEs boost Quest's occupancy

SMEs boost Quest's occupancy

The country’s largest accommodation network says occupancy rates are on the rise in the wake of Covid enforced lockdowns.

Quest Apartment Hotels New Zealand CEO, Stephen Mansfield, says despite widespread set-backs July sales finished just 7% below revenue for the same time last year.

‘The July result shows we’ve been able to bounce back quickly from complete lockdowns, while our current tracking for September also suggests a high degree of resilience in our model and market at Level 2.5.

‘We actually received bookings from more than 500 new companies across our properties between early May and late June, as well as a further 550 new companies in July and August, paving the way for further strengthening of the brand in the medium to long run.

‘However, there’s no doubt the impact of COVID-19 on the accommodation and hospitality industry has been significant, because prior to March, the 2020 fiscal year was on track to be a record earning one,’ says Mansfield.

Many of the new companies registering with Quest’s network of 35 properties across New Zealand are SMEs – a market sector that group general manager, Adrian Turner, says accounts for 75% of their clientele.

‘These new companies along with our established clients are especially attracted by the ability to self-cater. The self-catering not only encourages longer stays but also means contact with others is minimised due to not having to mix in a restaurant – much like the benefits achieved from our smaller lobbies,’ says Turner.

Despite frequent requests, Quest New Zealand declined the opportunity to become a quarantine facility, opting instead to continue to support its corporate guests.

ProMag