Daniela De-Bruyn, Waiheke island Tourism Inc; Gavin Oliver, EcoZip Adventures Daniela De-Bruyn, Waiheke island Tourism Inc; Gavin Oliver, EcoZip Adventures

Waiheke – we're here all week

Waiheke Island is encouraging the trade to look at mid-week packages for clients as they look to domestic bookings.

The island’s ‘mini regional tourism office (RTO)’ – Waiheke Island Tourism Inc – has had a new lease of life with a focus on the Kiwi market.

Daniela De-Bruyn, who represents the organisation (and is also marketing and communications manager for Waiheke Winegrowers Association) says operators got together via Zoom during

the first Covid lockdown and came up with a new campaign – Waiheke a World Apart, Not a World Away.

The tourism body also has a number of new members and spans accommodation, vineyards, activities, transport and tours and more.

But the key challenge remains – how does the destination attract local visitors mid-week? ‘We’ve got so many offers mid-week, making it much more cost effective for visitors at that time.’

Gavin Oliver, managing director at EcoZip Adventures, echoes the need to spread the visitation. ‘At the moment the demand is all during the weekend. So we are chasing corporate work and we have deals out for the market.’

The island had a strong representation at the Discover Auckland Travel Expo last Saturday.

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