spend are at their highest, Tourism NZ says.

Employment in tourism is set to remain flat against current levels but is still down 39% from summer 2019-20. The survey shows that small businesses expect to hire more staff over summer, suggesting their smaller size is allowing them to adapt quicker to the changing situation.

Tourism New Zealand chief executive, Stephen England-Hall says it is encouraging to see that operators are using this time to improve their digital expertise, their people and their product, including using the assistance on offer through services like Qualmark.’

The research surveyed 650 tourism businesses.