The ‘Fiordland - Beyond Belief’ campaign was launched this week, targeting domestic travellers now and positioning Te Anau as ‘base camp’, while opening the eyes of international visitors to the fact there’s more to Fiordland than Milford Sound.

Destination Fiordland manager, Madeleine Peacock says the challenge was to find a positioning that reflects all the region’s majesty and helps drive visitation by making Fiordland an authentic and unmissable part of