Tourism New Zealand has announced the details of its next domestic campaign, ‘Families’.
The campaign’s ‘launch date is pending Covid alert levels, its currently scheduled for 1 March but subject to change. It will specifically highlight the many domestic activities and holidays families can undertake here
in New Zealand.
Destination Queenstown will launch a ‘dream, plan, book’ winter campaign on 1 June to stimulate demand for Kiwis to travel post-lockdown.
This includes a new hero campaign video that showcases the Queenstown winter experience, followed by targeted promotional content to communicate Queenstown’s offering and deals to different segments. Hero product and member deals will then be promoted to drive traffic to queenstownNZ.nz and generate referrals.